Agree 100%.
If it’s too easy to do, it’s also too easy to drop it entirely. I worry that too many apps out there are going to be fads because they’re so easy to use that they’re also easy to drop. Make it easy for the user to do something, sure, but make them **do **something – make them make an investment.
After all, you’re trying to create a new behavior, right? That can’t be 100% passive