Gary, thanks! Indeed, such a device and such targeted usage implies 'informed consent, to make sure the individual can analyse costs, benefits, risks and rewards, for short term and long term, before deciding to either agree or decline. A similar call was recently made in a case where a employer gave a group of employees Fitbit devices to wear during workhours. This project had to be abandoned, because it was impossible for employees to participate without the risk of having the health/fitness data/measurements/profiling influence career potential and job security (short and long term). The ‘free will’ or ‘informed consent’ couldn’t be properly captured in the user agreements, as with so many other agreements nowadays. I know several legal experts in the US and EU, both academic and business. I would say that the list of best practices is building and I also see some legal firms that are helping build awareness and communities, based on open source principles. Some legal firms are stating that investing in privacy and regulatory expertise has a direct impact on margin and company valuation. I think they are right, even though that this is obviously helping the growth of their own margin and company valuation at the same time. Obviously, I’m hoping to play my part in all this. Is there anything in particular you would to know or do in this context, on the sort term?