Nike Sense

Hey Guys,

New to QS, just joined today!

Hope you are all well.

I just wanted to share an idea a partner I used to work with and myself had last year. The background was that we were two budding advertising creatives and saw an opportunity to get our name out there via the Cannes Future Lions competition, we were shortlisted and came close but alas, we didn’t secure one of the final 5 places.

Anyway, our idea was this -

Since then it would appear that wearable tech has increased both in interest and production exponentially, the Google diabetic lens is the most notable occurrence to date.

I’d be interested to see if any one has thought about going down this route with clothing?


Just came across this -

Looks like it may not just be a thing in the distant future…