Quantified pets?

A friend forwarded me a link to this:

It’s apparently an activity tracker for dogs. You can get records of your dog’s walking, playing, sleeping - it looks like you can compare against other dogs of the same breed too.

I’m really curious about the experience of anyone who buys this. I don’t have a dog, so I can’t be that brave soul.

Pawbeat is another company in the QS Pet space.

http://www.pawbeat.com

if anyone is interested in quantified pet, have a look to the watch on http://www.scoop.it/t/quantified-pet