Great list, Ernesto!
Nudge provides a great introduction to the growing field of behavioral economics. My only complaint is that Thaler and Sunstein rarely provide enough information to find the research they review. If there are studies mentioned in the book that interest any other quantifiers, let me know and I can probably send the paper your way.
I should mention that behavioral economics is still a relatively small field; accordingly, there is quite a bit of overlap between several of the above books (e.g., Nudge, Drive, How we Decide, and Predictably Irrational review many of the same studies).
A thought: Should we include other types of habit and behavior media? Gabe Zichermann has a great Google Tech talk on gamification.